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  • Respect: Our basic belief is respect for the individual, for his or her rights and dignity. Our people recognize and respect individual differences and collaborate for high performance.
  • Value Creation: We are thought leaders for fresh ideas and agile execution. We ensure excellence in all spheres of performance.
  • Innovation: We believe in innovation as a mindset. We encourage our employees to develop new ideas – whatever their job area – put a strong focus on supporting cross-cultural and cross-functional exchanges. In order to foster innovation, we favor ideation by organizing regular cross-cultural brainstorming sessions. Once a great idea has been captured, it is refined and developed using the business model canvas, customer reviews and top management vetting.
  • Empowerment: We act with courage challenge the status quo and find new ways to grow our company and each other.
  • Customer Focus: Customer service is and will always be # 1 at AST. We are committed to providing our clients with productive and innovative IT solutions through engagement of people and methods that are sharply focused on results, quality, and timely and effective implementation.
  • Personal Excellence: We encourage our employees to improve their performance consistently and continuously so that they can improve every aspect of their life.
  • Passion for Technology: Maintaining a leading edge in advanced software technology that allows us to design new systems efficiently and rapidly, and to successfully integrate these new system capabilities within complex business and IT environments is our passion.
  • Simplicity: We are committed to achieving simplicity in our products and solutions. It obviously takes a lot of hard work to make something simple, to truly understand the fundamental challenges, and come up with elegant solutions.
  • Fairness/Generosity: We conduct all business activities with fairness and generosity. We believe that really big people are, above everything else, courteous, considerate and generous – not just to some people in some circumstances but to everyone all the time.
  • Openness: We are very accommodating; receptive to feedback from employees and customers and are readily accessible.
  • Continuous Improvement: We relentlessly pursue continuous improvement and excellence in projects, products, processes, and services, and define success as getting the right things done well.
  • Integrity: We are honest, ethical and fair. Others trust us to honour our commitments.
  • Quality: We provide excellent products and unsurpassed service that, together, deliver premium value to our customers.
  • Self Criticism: We concentrate on striving for success, but heed the lessons of failure.
  • Courage: We have the courage in saying no to the projects that are not truly important and meaningful to us.
  • Collaboration: We believe in the power of working together and deliver more success through shared goals and mutual support.